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Practical AI Roadmap Workbook for Business Executives


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A straightforward, no-jargon workbook showing how AI can truly benefit your business — and where it may not be useful.
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Purpose of This Workbook


Modern business leaders face pressure to adopt AI strategies. Everyone seems to be experimenting with, buying, or promoting something AI-related. But many non-technical leaders are caught between extremes:
• Saying “yes” to every vendor or internal idea, hoping some of it will succeed.
• Saying “no” to everything because it feels risky or confusing.

It guides you to make rational decisions about AI adoption without hype or hesitation.

Forget models and parameters — focus on how your business works. AI should serve your systems, not the other way around.

Using This Workbook Effectively


Work through this individually or with your leadership team. The purpose is reflection, not speed. By the end, you’ll have:
• A prioritised list of AI use cases linked to your business goals.
• Recognition of where AI adds no value — and that’s okay.
• A realistic, step-by-step project plan.

Use it for insight, not just as a template. A good roadmap fits on one slide and makes sense to your CFO.

AI planning is business thinking without the jargon.

Step 1 — Business First


Begin with Results, Not Technology


Most AI discussions begin with tools and tech questions like “Can we use ChatGPT here?” — that’s backward. Instead, begin with clear results that matter to your company.

Ask:
• What top objectives are driving your business now?
• Which parts of the business feel overwhelmed or inefficient?
• Where do poor data or slow insights hold back progress?

AI is valuable only when it moves key metrics — revenue, margins, time, or risk. Ideas without measurable outcomes belong in the experiment bucket.

Skipping this step leads to wasted tools; doing it right builds power.

Understand How Work Actually Happens


Understand the Flow Before Applying AI


AI AI fits only once you understand the real workflow. Simply document every step from beginning to end.

Examples include:
• New lead arrives ? assigned ? nurtured ? quoted ? revised ? finalised.
• Customer issue logged ? categorised ? responded ? closed.
• Invoice issued ? tracked ? escalated ? payment confirmed.

Inputs, actions, outputs — that’s the simple structure. Ideal AI zones: messy inputs, repeatable steps, consistent outputs.

Step Three — Choose What Matters


Evaluate Each Use Case for Business Value


Not every use case deserves action; prioritise by impact and feasibility.

Map your ideas to see where to start.
• Focus first on small, high-impact changes.
• Big strategic initiatives take time but deliver scale.
• Nice-to-Haves — low impact, low effort.
• Delay ideas that drain resources without impact.

Consider risk: some actions are reversible, others are not.

Begin with low-risk, high-impact projects that build confidence.

Laying Strong Foundations


Fix the Foundations Before You Blame the Model


Messy data ruins good AI; fix the base first. Ask yourself: Is the data 70–80% complete? Are processes well defined?.

Keep Humans in Control


Keep people in the decision loop. As trust grows, expand autonomy gradually.

Avoid Common AI Pitfalls


Learn from Others’ Missteps


01. The Shiny Demo Trap — getting impressed by flashy demos with no purpose.
02. The Pilot Problem — learning without impact.
03. The Automation Mirage — expecting overnight change.

Fewer, focused projects with clear owners and goals beat scattered enthusiasm.

Collaborating with Tech Teams


Frame problems, don’t build algorithms. Focus on measurable results, not buzzwords. Share messy data and edge cases so tech partners understand reality. Agree on success definitions and rollout phases.

Request real-world results, not sales pitches.

Evaluating AI Health


Indicators of a Balanced AI Plan


It’s simple, measurable, and owned.
Buzzword-free alignment is visible.
Ownership and clarity drive results.

Essential Pre-Launch AI Questions


Before any project, confirm:
• What measurable result does it support?
• Is the process clearly documented in steps?
• Do we have data and process clarity?
• Where will humans remain in control?
• What is the 3-month metric?
• What’s the fallback insight?

Conclusion


Good AI brings order, not confusion. It’s not a list of tools — it’s an execution strategy. True AI integration supports your business invisibly.

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